Digital Marketer

Openxcell Technolabs

3 - 5 years

0 Lacs

ahmedabad

Posted:1 week ago| Platform:

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Skills Required

campaigns marketing automation tool design social channel games marketing campaigns gaming crypto

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Develop and execute Minibets digital marketing strategy across paid, earned, and owned channels.
Manage social campaigns end-to-end: planning, scheduling, budgeting, execution, and reporting.
Identify the right channels and partnerships to grow Minibets online presence.
Create and maintain the marketing calendar with campaigns, product updates, and events.
Work with the product team & branding team to brief, review, and distribute creative content across platforms.
Set up tracking, analytics, and performance reports to measure ROI and optimize campaigns.
Collaborate with leadership to align marketing initiatives with business and product goals.

Preferred candidate profile

Must-Have Skills

34 years of experience in digital marketing (with hands-on campaign management).
Strong background in campaign operations: schedules, budgets, reporting, and optimization.
Experience running campaigns across social media, search, and programmatic platforms.
Solid understanding of performance marketing KPIs and ROI measurement.
Familiarity with affiliate marketing or referral programs.
Experience with product marketing and creating funnels for acquisition and engagement.
Experience with marketing automation tools (Hubspot, Mailchimp, etc.).
Ability to work independently and set up processes from scratch.
Excellent communication and stakeholder management skills.

Preferred Skills

Previous experience in crypto, gaming, or online entertainment industries.
Exposure to social channels (Discord, Telegram, Reddit).
Creative mindset with ability to work closely with design/branding teams.

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