3.0 - 5.0 years

0 - 0 Lacs

ahmedabad

Work from Office

Role & responsibilities Develop and execute Minibets digital marketing strategy across paid, earned, and owned channels. Manage social campaigns end-to-end: planning, scheduling, budgeting, execution, and reporting. Identify the right channels and partnerships to grow Minibets online presence. Create and maintain the marketing calendar with campaigns, product updates, and events. Work with the product team & branding team to brief, review, and distribute creative content across platforms. Set up tracking, analytics, and performance reports to measure ROI and optimize campaigns. Collaborate with leadership to align marketing initiatives with business and product goals. Preferred candidate profile Must-Have Skills 34 years of experience in digital marketing (with hands-on campaign management). Strong background in campaign operations: schedules, budgets, reporting, and optimization. Experience running campaigns across social media, search, and programmatic platforms. Solid understanding of performance marketing KPIs and ROI measurement. Familiarity with affiliate marketing or referral programs. Experience with product marketing and creating funnels for acquisition and engagement. Experience with marketing automation tools (Hubspot, Mailchimp, etc.). Ability to work independently and set up processes from scratch. Excellent communication and stakeholder management skills. Preferred Skills Previous experience in crypto, gaming, or online entertainment industries. Exposure to social channels (Discord, Telegram, Reddit). Creative mindset with ability to work closely with design/branding teams.

Posted 1 week ago

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