Digital Marketer ( 4 year experience)

Job Description: Performance Marketer
Location: [Kochi, Kakkanad]
Experience Required: Minimum 4 years in performance marketing and digital marketing

About Us

We are a versatile organization with two distinct ventures:

• Mentor Engineering College – A leading institution focused on shaping future technology leaders.
• DreamKatcher Productions – A dynamic film production house creating impactful and engaging content.

We are seeking an experienced Performance Marketer with strong SEO and digital marketing expertise to drive measurable results for both organizations through innovative marketing strategies.

Key ResponsibilitiesPerformance Marketing

• Develop, implement, and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Manage and monitor campaign budgets, ensuring maximum ROI.
• Analyze and interpret campaign performance data to identify trends and make data-driven decisions.

SEO and Content Optimization

• Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.
• Optimize website content for search engines to enhance visibility and drive traffic.
• Collaborate with content teams to create SEO-friendly blogs, articles, and landing pages.

Digital Marketing Strategy

• Plan and execute comprehensive digital marketing campaigns for college admissions and film promotions.
• Develop strategies for email marketing, influencer marketing, and retargeting campaigns.
• Identify and leverage opportunities to enhance brand presence and engagement across digital channels.

Analytics and Reporting

• Use tools like Google Analytics, SEMrush, and HubSpot to monitor and report on campaign performance.
• Provide actionable insights and recommendations to improve marketing strategies.
• Track KPIs such as CPL, CTR, CPA, and overall campaign effectiveness.

Collaboration and Coordination

• Work closely with the design, content, and marketing teams to ensure cohesive messaging.
• Coordinate marketing efforts for both the college and production house, balancing priorities effectively.

Qualifications and Skills

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Minimum 4 years of experience in performance marketing, SEO, and digital marketing.
• Proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager) and SEO tools.
• Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
• Excellent communication and collaboration skills.
• Knowledge of the education and entertainment industries is a plus.

Interested candidates can send their resume to our email id: [email protected] or phone number: 7306058392

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹45,000.00 per month

Experience:

• total work: 1 year (Preferred)

Work Location: In person