Digital Creator - Fashion & Lifestyle

About Vimokana

comfort-first, functional fashion

Digital Creator

Key Responsibilities

Social Media Content Creation

• Plan, create, and publish engaging content for Vimokana's social media channels (Instagram, Facebook, LinkedIn, YouTube).
• Develop a monthly content calendar aligned with campaigns, product launches, and brand storytelling.
• Write creative, brand-aligned captions, hooks, and CTAs.

Video Creation and Editing

• Shoot and edit short-form videos (Reels, Stories, behind-the-scenes, styling tips, and interviews).
• Handle product and model shoots setting up basic lighting, framing, and audio capture.
• Edit using Filmora, CapCut, VN, or similar tools to create clean, modern edits suitable for social media.
• Ensure consistency in tone, visuals, and storytelling.

Visual & Graphic Design

• Create static visuals, carousels, GIFs, or short animations using Canva, Photoshop, or Illustrator.
• Maintain brand aesthetics across all digital assets (colors, typography, logo usage, tone).

Community & Analytics

• Monitor engagement (comments, DMs, mentions) and respond in a brand-aligned tone.
• Track key social metrics (reach, engagement, follower growth) and report insights weekly.
• Stay updated with social trends and propose new ideas or formats to improve reach.

Collaboration

• Work closely with the product, marketing, and design teams to align social content with campaigns and e-commerce promotions.
• Support shoot planning and coordination, managing locations, schedules, and props.

Requirements

• 13 years of experience in social media management or content creation (fashion or lifestyle brand preferred).
• Experience in fashion, apparel, or D2C lifestyle brands.
• Strong hands-on skills in short-form video creation and basic editing.
• Familiar with tools like Filmora, CapCut, VN, Canva, or Adobe Premiere Rush.
• Good sense of visual composition, fashion styling, and storytelling.
• Excellent written and verbal communication skills.
• Organized, creative, and proactive with the ability to meet deadlines.
• Based in

  Pune

  and comfortable working

  onsite

  with the team.

Why Join Vimokana

• Be part of a fast-growing women's fashion brand that's changing how workwear feels and looks.
• Creative freedom to experiment with new content formats and campaigns.
• A collaborative team that values design, authenticity, and storytelling.
• Opportunity to shape Vimokana's visual identity and community presence from the ground up.
• Competitive salary, employee discounts, and a vibrant work culture.