Digital Content Writer

You will be joining the dynamic Content Art Resource team at Infosys Aster as a Content Writer Copy Resource. Your role will involve crafting compelling marketing copy across various formats and platforms in a fast-paced collaborative environment. Key Responsibilities: - Develop short form high impact marketing copy for RFX responses, RFPs, RFIs, sales decks, and campaign materials - Tailor messaging to resonate with diverse client personas and industry verticals - Participate in brainstorming sessions to shape messaging strategy, tone of voice, and creative direction - Work closely with design strategy and business teams to ensure content alignment - Leverage Generative AI tools to create personalized scalable content with speed and efficiency - Write scripts for interactive presentations, demo videos, and explainer content - Support the development of engaging narratives for client workshops and immersive experiences - Create tailored content for client visits including welcome decks, briefing materials, and storytelling assets Qualifications Required: - Proven experience in content writing, copywriting, or marketing communications - Strong command of English with excellent writing, editing, and proofreading skills - Familiarity with RFX documentation and B2B marketing content - Experience using Generative AI tools for content creation is a plus - Ability to work collaboratively in cross-functional teams - Strong storytelling skills with an eye for detail and tone Company Details: You will be working with Infosys Aster, a renowned company in the IT services, consulting, and digital transformation domains. The company values creativity, attention to detail, and collaborative teamwork. Preferred Skills: - Technology: Digital Marketing: Digital Marketing - ALL (Note: The technology preferred skill is mentioned in the JD for your reference),