Digital Campaign Optimization Specialist

Blackbaud

2 - 5 years

4 - 6 Lacs

Hyderabad

Posted:2 months ago| Platform:

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Skills Required

Digital Campaigning digital marketing ppc google adwords advertising google ads asana marketing online marketing campaigns paid media display advertising search engine marketing social media marketing google analytics sem pay per click seo jira

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the role: We are looking for a Digital Campaign Optimization Specialist to join our growing Paid Media Team. In this role you will manage and optimize paid search campaigns in advertising platforms like Google Ads and Microsoft Ads to drive traffic and conversions. This role requires the ability to create and publish landing pages that are aligned to specific keyword themes and optimized for conversion. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for digital marketing. What youll do Day-to-day hands-on management of campaign budgets Manage and optimize paid search campaigns across various platforms to drive traffic and conversions Conduct keyword research and analysis to identify opportunities for campaign improvement Monitor and analyze campaign performance metrics to ensure goals are met and making data-driven decisions to enhance results Collaborate with marketing teams to develop and implement strategies that align with overall business objectives Staying up to date with industry trends and best practices to ensure campaigns are competitive and effective Create landing pages that are optimized for conversion, ensuring a seamless user experience and maximizing campaign effectiveness What youll bring (Job requirements) 2 to 5 years of experience with Google Ads and Google Ads Editor Experience with creating and deploying landing pages via platforms such as Leadpages, Unbounce, and Instapage Proficiency in Microsoft Excel Strong attention to detail and organizational skills. Up-to-date knowledge of industry trends and best practices in digital marketing. Able to work flexible hours as required by business priorities Preferred technology experience: Google Ads, Microsoft Ads, Instapage, Excel, and Asana experience a plus