Digital Account Manager

As a Digital Strategist, you will be responsible for owning the overall digital initiatives across the company's portfolio of businesses. Your role will involve community, influencer, and reputation management from strategy and planning to implementation and analysis. You will play a vital role in generating engagement and leads through innovative approaches. Your passion for challenging conventional wisdom and making a difference in the world will be put to good use in this role. **Key Responsibilities:** - Provide strategic planning, support, and recommendations, with a focus on integrating social media into marketing programs. - Collaborate with Marketing and Creative teams to ensure cohesive branding and voice across all social media outlets. - Develop exceptional social experiences in collaboration with cross-functional teams. - Create programs utilizing earned, owned, and paid media channels. - Utilize social media analytics to optimize campaigns and provide clear recommendations for enhancing engagement and increasing leads. - Manage vendor relationships to expand social reach, engagement, and conversion. - Stay updated on industry trends and social media developments. - Educate the team on new social media tactics and technologies. - Document and streamline social media workflows and guidelines. - Manage social media deliverables, timelines, and budgets effectively. **Qualifications Required:** - Bachelor's degree in English, Journalism, Management, or a related field. - Demonstrated scrappy, entrepreneurial attitude with a track record of delivering high-quality projects efficiently. - Minimum of 2 years of relevant work experience. - Passion and energy for digital strategy and community management. In addition to the Digital Strategist role, there is a scope for Account Manager responsibilities: - Build long-term relationships with clients. - Identify and address clients" needs and preferences. - Develop and execute digital strategies for clients to meet their objectives. - Continuously optimize web content for improved SEO performance. - Evaluate the effectiveness of digital campaigns and suggest improvements. - Recommend, design, and implement digital projects to enhance client ROI. - Establish key performance indicators (KPIs) for each client and monitor progress. - Prepare and present progress reports to clients. - Stay updated on digital technology trends. - Proactively seek opportunities to enhance client metrics and campaign outcomes. - Analyze marketing programs regularly and provide insights to client contracts. - Offer guidance on best practices in online marketing to boost conversion rates. - Generate creative campaign ideas and oversee their implementation effectively.,