DGM/GM-International Sales & Marketing at Medanta Gurgaon

Role & responsibilities

Strategy & Leadership

• Develop and implement a robust international sales & marketing strategy aligned with the hospitals overall growth goals.
  
• Lead market entry plans and expansion into new international geographies.
  
• Oversee performance metrics, revenue generation, and ROI for all international initiatives.
  

Business Development & Partnerships

• Identify and engage international partners such as medical facilitators, embassies, insurance providers, government health bodies, and corporates.
  
• Develop strong relationships with international doctors, health ministries, and referral agents.
  
• Represent the hospital in international roadshows, medical tourism conferences, and expos.
  

Sales Operations

• Manage end-to-end patient acquisition cycle from lead generation to conversion and post-care follow-up.
  
• Set revenue targets and monitor sales pipeline from international markets.
  
• Collaborate with medical departments to design packages and tailor services for international patients.
  

Marketing & Communication

• Plan and execute digital, offline, and event-based marketing campaigns focused on target geographies.
  
• Oversee the development of brochures, presentations, and multilingual marketing materials.
  
• Enhance the hospital’s international brand visibility through PR, social media, and strategic alliances.
  

Patient Experience & Support

• Ensure a seamless experience for international patients through dedicated concierge services, interpreters, travel, and accommodation support.
  
• Design SOPs for high-quality clinical and hospitality service delivery for overseas patients.
  

Team Management

• Build, mentor, and lead a high-performing international sales & marketing team.
  
• Coordinate with cross-functional teams including medical, operations, finance, and legal for international patient management.

Preferred candidate profile

Key Skills & Competencies:

• Strategic thinking with strong commercial acumen.
  
• Deep understanding of international healthcare trends and medical tourism.
  
• Excellent communication and negotiation skills.
  
• Strong cross-cultural sensitivity and interpersonal abilities.
  
• Leadership and team-building capabilities.
  

Qualification & Experience:

• MBA/PGDM in Marketing, International Business, or Healthcare Management.
  
• 10–15+ years of experience in international marketing/business development, preferably in the hospital/healthcare sector.
  
• Proven track record in expanding international patient base and revenue.
  

Preferred Regions of Experience:

Middle East, Africa, SAARC, CIS, Europe, or Southeast Asia.

Interested Candidate can share CVs at neha.bhatnagar@medanta.org