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DGM - Operational Channel Marketing

5 - 9 years

0 Lacs

karnataka

Posted:1 day ago| Platform: Shine logo

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Skills Required

analytical skills program management communication relationship building creativity

Work Mode

On-site

Job Type

Full Time

Job Description

As a Channel Marketing Manager, you will play a pivotal role in defining and executing channel transformation strategies across the principal distribution channel of the organization. This role will provide you with exposure to various business units and GTM's, combining strategy and execution with elements such as Program Management, Legal, Compliance, and Policy Formulation. You will have the opportunity for close interaction with Sales, Offer, Finance, Strategy, Legal, Compliance, Credit, and Logistics teams nationwide. Key Responsibilities: - Developing Marketing Strategies: * Create and implement channel-specific marketing plans and strategies. * Coordinate with various departments to optimize channel performance. - Market Research and Analysis: * Research market trends and competitors to develop short term tactical programs and long term strategic direction. * Analyze data to recommend changes to marketing and business development strategies. - Collaboration and Coordination: * Work closely with teams to ensure the delivery of desired KPI's. * Maintain relationships with key channel partners and support business enhancement. - Campaign Management: * Design and execute promotional events and programs for channel partners. * Oversee the creation and implementation of marketing campaigns across multiple channels. - Budget and ROI Tracking: * Monitor channel marketing budgets and track return on investment (ROI). * Forecast and report on channel sales. - Training and Development: * Develop and implement training programs for channel partners. Qualifications: - Analytical Skills: Ability to analyze market data and trends using tools like Excel, Power BI, and Power Point. - Program Management: Strong organizational and program management skills. - Communication: Excellent verbal and written communication skills. - Relationship Building: Ability to build and maintain relationships with partners and stakeholders. - Creativity: Innovative thinking to develop effective marketing campaigns. - Knowledge of various GTM's and transformation programs would be an added advantage. - MBA. A technical degree would be desirable but not necessary. Please note: This is a full-time position (Req: 009FT5).,

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