Developer Marketing

Who are we and what do we do

BrowserStack is the worlds leading cloud-based software testing platform, empowering over 50,000 customersincluding Amazon, Microsoft, Meta, and Googleto deliver high-quality software at speed. Founded in 2011 by Ritesh Arora and Nakul Aggarwal, the company has grown to support more than two million tests daily across 22 global data centers, providing instant access to 35,000+ real devices and browsers.

With over 1,200 employees and a remote-first approach, BrowserStack operates at the intersection of scale, reliability, and innovation. Its suite of products spans manual and automated testing, visual regression, accessibility, and test managementall designed to simplify the testing process for modern development teams. Behind the scenes, BrowserStack continues to push the boundaries with AI capabilities like smart test case generation and design, flakiness detection, auto-healing and more helping teams reduce maintenance overhead, debug faster, and catch issues earlier in the development lifecycle.

Recognized for its innovation and growth, BrowserStack has been named to the Forbes Cloud 100 list for four consecutive years. With backing from investors like Accel, Bond, and Insight Partners, the company continues to expand its product offerings and global footprint. Joining BrowserStack means being part of a mission-driven team dedicated to shaping the future of software testing.

Role in a Nutshell

Senior Associate - Developer Marketing will spearhead the development and execution of strategies to increase product awareness, education, and adoption among developers. This role requires a deep understanding of the target audience, strong analytical skills, and the ability to collaborate effectively with cross-functional teams to drive community growth and engagement. Proven experience in B2B SaaS marketing, preferably with a focus on building communities, is essential.

Location - This is a remote opportunity. But the base location of the role holder has to be Mumbai

Desired Experience

• B2B SaaS marketing experience
• 3-5 Experience in marketing to developers or from a developer-first, developer-plus organization - non-negotiable / must have
• Strong problem-solving and analytical skills.
• Excellent written and verbal communication skills.

What will you do

• Implement and oversee developer programs with a focus on awareness, education, and adoption of our products.
• Understand our current user base and identify opportunities to reach a broader audience.
• Develop strategies to grow and scale the developer community, creating campaigns to engage with developers on a large scale.
• Collaborate closely with marketing, product, and engineering teams to align community engagement strategies with company goals.
• Conceptualize and create engaging content and events to foster active participation and interaction among community members.
• Design and conduct experiments across various marketing channels (email, social media, content, events, etc.) to discover effective acquisition and growth strategies. Continuously analyze data to make informed decisions.
• Analyze community engagement metrics and provide regular reports to track progress and identify areas for improvement.