Deputy Manager - Social Media & Content Manager

Job Description

About the team: This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media. About the role: The Junior Marketing Associate will support various initiatives within the marketing department aimed at driving Paytms growth. This includes event management, customer acquisition, and social media engagement, as well as contributing to the development and success of the other programs. Role Overview As the Social Media Content Manager, you will be responsible for developing and executing comprehensive social media strategies and content plans that align with Paytm Travel's brand objectives. Your role will involve managing our presence across various social platforms, creating engaging content, and collaborating with internal teams and external agencies to enhance brand visibility and customer engagement. Key Responsibilities Social Media Strategy Management: Develop and implement effective social media strategies to increase brand awareness and engagement. Manage and oversee Paytm Travel's social media accounts, ensuring consistent brand messaging. Monitor, analyze, and report on social media performance metrics, adjusting strategies as needed. Content Creation Curation: Create, curate, and manage high-quality, engaging content tailored for various platforms.Collaborate with design and copy teams to produce compelling visuals and copy. Ensure all content aligns with brand guidelines and resonates with target audiences. Agency Collaboration: Coordinate with external brand and creative agencies to develop and execute marketing campaigns. Provide clear briefs, oversee project timelines, and ensure deliverables meet brand standards. Evaluate agency performance and provide feedback for continuous improvement. Cross-Functional Collaboration: Work closely with product, sales, and customer service teams to align marketing strategies with business objectives. Gather insights from various departments to inform content creation and campaign development. Trend Monitoring Innovation: Stay updated on the latest social media trends, tools, and best practices. Implement innovative approaches to enhance social media presence and engagement Qualifications 3-5 years of experience in social media management and content creation, preferably within the travel or e-commerce industry. Proven track record of developing and executing successful social media campaigns. Strong understanding of branding principles and experience in coordinating with creative agencies. Excellent communication, organizational, and project management skills. Proficiency in social media analytics tools and platforms. Preferred Skills Experience with influencer marketing and community management. Familiarity with SEO and content marketing strategies. Ability to analyze data and derive actionable insights. Creative mindset with an eye for design and storytelling.