Job
Description
As a Digital Marketing Analytics Lead at our company, you will play a crucial role in driving data-driven digital marketing campaigns and leveraging advanced analytics tools to deliver measurable results. Your responsibilities will include: - Execute digital marketing campaigns across various channels such as Google, Meta, email, and display. - Collaborate with marketing teams to develop effective campaign strategies, target audiences, and compelling content. - Optimize campaign performance based on analytics insights and industry best practices. In addition, you will be responsible for: - Developing and implementing comprehensive analytics strategies to measure and optimize digital marketing campaigns. - Conducting in-depth analysis of campaign performance metrics, including click-through rates, conversion rates, and ROI. - Identifying opportunities for optimization and making data-driven recommendations to improve campaign effectiveness. You will also need to be proficient in Adobe Analytics and be able to: - Utilize Adobe Analytics for data collection, segmentation, reporting, and analysis. - Leverage Adobe Analytics to track customer journeys, measure attribution, and identify key performance indicators. - Develop custom reports and dashboards to provide actionable insights to stakeholders. Furthermore, you will be analyzing website traffic patterns, user behavior, and customer journeys using clickstream data to: - Identify areas for improvement in website design, content, and user experience. - Optimize website elements based on clickstream data insights. To qualify for this role, you should have: - A Master's degree in Marketing, Analytics, Statistics, or a related field. - 8+ years of experience in digital marketing analytics, with a strong focus on Adobe Analytics. - Proven track record of successfully running and optimizing digital marketing campaigns within or for a product organization. - In-depth knowledge of clickstream analytics and customer tracking methodologies. - Proficiency in data analysis tools such as SQL, Python, and R. - Excellent communication and interpersonal skills. - Strong analytical and problem-solving abilities. - Experience working with Google, Meta, and other major digital advertising platforms. If you are passionate and results-oriented with the skills and competencies in web analytics tools, data analytics, social media and advertising analytics, content performance analytics, analytical and critical thinking, communication, and a results-oriented mindset, we encourage you to apply and make a significant impact on our digital marketing efforts. As a Digital Marketing Analytics Lead at our company, you will play a crucial role in driving data-driven digital marketing campaigns and leveraging advanced analytics tools to deliver measurable results. Your responsibilities will include: - Execute digital marketing campaigns across various channels such as Google, Meta, email, and display. - Collaborate with marketing teams to develop effective campaign strategies, target audiences, and compelling content. - Optimize campaign performance based on analytics insights and industry best practices. In addition, you will be responsible for: - Developing and implementing comprehensive analytics strategies to measure and optimize digital marketing campaigns. - Conducting in-depth analysis of campaign performance metrics, including click-through rates, conversion rates, and ROI. - Identifying opportunities for optimization and making data-driven recommendations to improve campaign effectiveness. You will also need to be proficient in Adobe Analytics and be able to: - Utilize Adobe Analytics for data collection, segmentation, reporting, and analysis. - Leverage Adobe Analytics to track customer journeys, measure attribution, and identify key performance indicators. - Develop custom reports and dashboards to provide actionable insights to stakeholders. Furthermore, you will be analyzing website traffic patterns, user behavior, and customer journeys using clickstream data to: - Identify areas for improvement in website design, content, and user experience. - Optimize website elements based on clickstream data insights. To qualify for this role, you should have: - A Master's degree in Marketing, Analytics, Statistics, or a related field. - 8+ years of experience in digital marketing analytics, with a strong focus on Adobe Analytics. - Proven track record of successfully running and optimizing digital marketing campaigns within or for a product organization. - In-depth knowledge of clickstream analytics and customer tracking methodologies. - Proficiency in data analysis tools such as SQL, Python, and R. - Excellent communication and interpersonal skills. - Strong analytical and problem-solving abilities. - Experience working with Google, Meta, and other major digital advertising platforms. If you are passionate and results-oriented with the skills and competencies in web a
