Deputy General Manager-Digital Marketing Analytics

Purpose of the Role:

We are seeking a highly motivated and experienced Digital Marketing Analytics Lead to join our dynamic team. The ideal candidate will have a proven track record of successfully driving data-driven digital marketing campaigns and leveraging advanced analytics tools to deliver measurable results.

Role & responsibilities

• Campaign Management:

• To execute digital marketing campaigns across various channels (e.g., Google, Meta, email, display, etc.).
• Collaborate with marketing teams to develop effective campaign strategies, target audiences, and compelling content.
• Optimize campaign performance based on analytics insights and industry best practices.

• Advanced Analytics:

• Develop and implement comprehensive analytics strategies to measure and optimize digital marketing campaigns.
• Conduct in-depth analysis of campaign performance metrics, including click-through rates, conversion rates, and ROI.
• Identify opportunities for optimization and make data-driven recommendations to improve campaign effectiveness.

• Adobe Analytics Mastery:

• Proficiently utilize Adobe Analytics for data collection, segmentation, reporting, and analysis.
• Leverage Adobe Analytics to track customer journeys, measure attribution, and identify key performance indicators.
• Develop custom reports and dashboards to provide actionable insights to stakeholders.

• Clickstream Analysis:

• Analyse website traffic patterns, user behaviour, and customer journeys using clickstream data.
• Identify areas for improvement in website design, content, and user experience.
• Optimize website elements based on clickstream data insights.

• Customer Tracking:

• Implement effective customer tracking mechanisms to gather valuable data on customer behaviour and preferences.
• Analyse customer data to personalize marketing messages and enhance customer satisfaction.

Skills & Competencies:

• Web Analytics Tools
• Data Analytics & Visualization
• Social Media and Advertising Analytics
• Content Performance Analytics
• Analytical and Critical Thinking
• Communication Skills
• Results-Oriented Mindset
• Technical Adaptability

Preferred candidate profile

• Master's degree in marketing, Analytics, Statistics, or a related field.
• 8+ years of experience in digital marketing analytics, with a strong focus on Adobe Analytics.
• Proven track record of successfully running and optimizing digital marketing campaigns within/ for a product organization.
• In-depth knowledge of clickstream analytics and customer tracking methodologies.
• Proficiency in data analysis tools (e.g., SQL, Python, R).
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Experience working with Google, Meta, and other major digital advertising platforms.