Delivery Manager (CPL - Affiliate)

As the Campaign Delivery Manager for Performance Marketing, you will be responsible for overseeing and optimizing CPL-driven web campaigns. The role requires end-to-end management of campaigns, strong affiliate and publisher partnerships, and collaboration with cross-functional teams to drive lead generation, enhance quality, and maximize ROI.

Key Responsibilities

• Web Campaign Management: Lead the execution, monitoring, and optimization of CPL-based affiliate marketing campaigns across web platforms.
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• Affiliate & Publisher Relationship Management: Build, nurture, and manage strong partnerships with web affiliates and publishers to ensure smooth campaign delivery and long-term collaboration.
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• Performance Tracking & Reporting: Track and analyze campaign performance with a focus on CPL models, reporting key metrics such as leads delivered, lead-to-sale ratio, and conversion quality.
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• Optimization: Proactively implement strategies to reduce CPL, improve lead quality, increase conversion rates, and maximize overall ROI.
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• Collaboration with Cross-Functional Teams: Partner with sales, product, and creative teams to ensure alignment on campaign objectives, lead quality requirements, and creative assets.
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• Analytics & Insights: Leverage analytics tools to evaluate web campaign performance, delivering actionable insights to enhance effectiveness.
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• Compliance & Quality Assurance: Ensure lead generation campaigns adhere to compliance standards, publisher guidelines, and company policies to maintain lead quality and brand reputation.
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• Content & Creatives Coordination: Work with the content/design teams to develop and optimize creatives, landing pages, and forms to support affiliates and maximize lead generation.
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• Onboarding & Training: Support onboarding of new affiliates and publishers, ensuring they are aligned with campaign KPIs, compliance, and expectations.

Qualifications & Experience

• Experience: Minimum of 5+ years in affiliate marketing, performance marketing, or lead generation, with strong exposure to CPL-driven web campaigns.

• Expertise: Strong understanding of CPL models, web traffic sources, and lead quality metrics.

• Tools Knowledge: Hands-on experience with campaign tracking platforms (HasOffers, Affise, Trackier, etc.)

• Analytical Skills: Ability to interpret campaign data, assess lead quality, and make data-driven optimization decisions.

• Communication & Collaboration: Excellent relationship management and negotiation skills with affiliates/publishers and internal stakeholders.

• Organizational Skills: Strong ability to manage multiple campaigns, publishers, and stakeholders simultaneously while meeting delivery timelines.