Delivery Manager (CPL - Affiliate) Mashrise

5.0 - 7.0 years

0 Lacs

mumbai, maharashtra, india

On-site

As the Campaign Delivery Manager for Performance Marketing, you will be responsible for overseeing and optimizing CPL-driven web campaigns. The role requires end-to-end management of campaigns, strong affiliate and publisher partnerships, and collaboration with cross-functional teams to drive lead generation, enhance quality, and maximize ROI. Key Responsibilities Web Campaign Management: Lead the execution, monitoring, and optimization of CPL-based affiliate marketing campaigns across web platforms. Affiliate & Publisher Relationship Management: Build, nurture, and manage strong partnerships with web affiliates and publishers to ensure smooth campaign delivery and long-term collaboration. Performance Tracking & Reporting: Track and analyze campaign performance with a focus on CPL models, reporting key metrics such as leads delivered, lead-to-sale ratio, and conversion quality. Optimization: Proactively implement strategies to reduce CPL, improve lead quality, increase conversion rates, and maximize overall ROI. Collaboration with Cross-Functional Teams: Partner with sales, product, and creative teams to ensure alignment on campaign objectives, lead quality requirements, and creative assets. Analytics & Insights: Leverage analytics tools to evaluate web campaign performance, delivering actionable insights to enhance effectiveness. Compliance & Quality Assurance: Ensure lead generation campaigns adhere to compliance standards, publisher guidelines, and company policies to maintain lead quality and brand reputation. Content & Creatives Coordination: Work with the content/design teams to develop and optimize creatives, landing pages, and forms to support affiliates and maximize lead generation. Onboarding & Training: Support onboarding of new affiliates and publishers, ensuring they are aligned with campaign KPIs, compliance, and expectations. Qualifications & Experience Experience: Minimum of 5+ years in affiliate marketing, performance marketing, or lead generation, with strong exposure to CPL-driven web campaigns. Expertise: Strong understanding of CPL models, web traffic sources, and lead quality metrics. Tools Knowledge: Hands-on experience with campaign tracking platforms (HasOffers, Affise, Trackier, etc.) Analytical Skills: Ability to interpret campaign data, assess lead quality, and make data-driven optimization decisions. Communication & Collaboration: Excellent relationship management and negotiation skills with affiliates/publishers and internal stakeholders. Organizational Skills: Strong ability to manage multiple campaigns, publishers, and stakeholders simultaneously while meeting delivery timelines. Show more Show less

Posted 4 days ago

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Business Development Manager - Demand Affrise Media

2.0 - 5.0 years

0 Lacs

gurugram, haryana, india

On-site

Profile- BD Manager (Advertiser sales) Location- Gurgaon, 5 days working ON- SITE Experience- 2 to 5 years Immediate joiners preferred Overview : We are seeking a proactive and results-driven Business development manager to Onboard,manage and grow our affiliate marketing campaigns across Domestic & International markets with in-depth knowledge of web and mobile platforms. This role requires a deep understanding of affiliate marketing concepts, campaign analytics, and models like CPL, CPI, CPA, and CPS. The individual holding this position is expected to possess a range of expertise and skills to effectively navigate the affiliate marketing landscape, a keen eye for campaign analysis, the ability to provide tailored solutions to clients, proficiency in utilizing tracking platforms, and expertise in specific pricing models within the industry. What youd be doing in this role > **Expertise in Affiliate Marketing Terminologies**: The profile requires a strong understanding of the terminology commonly used within the Affiliate Marketing industry. > **Sales Funnel Strategy**: The individual should be familiar with the concept of a sales funnel and its various stages. This knowledge is crucial for devising effective affiliate marketing strategiesthat align with different stages of the customer journey. > **Campaign Research and Competitive Analysis**: The role involves conducting comprehensive research on affiliate marketing campaigns. This includes analyzing the strategies of competitors to identify potential opportunities and areas for improvement. > **Client Solution Provision**: The individual is expected to provide suitable solutions to clients based on their specific marketing needs. This requires a deep understanding of both the client&aposs industry and the affiliate marketing techniques that would work best for them. > **Campaign Performance Metrics**: A thorough comprehension of campaign performance metrics is essential. This involves understanding key indicators like click-through rates (CTR), conversion rates, return on investment (ROI), and other relevant metrics that measure the success of affiliate marketing efforts. > **Web and Mobile Tracking Platforms**: The profile requires familiarity with various web and mobile tracking platforms commonly used in affiliate marketing. Examples of such platforms include Hasoffers, Trackier, and Affise. > **CPL/CPS/ CPA/CPI Vertical Knowledge**: The individual should possess in-depth knowledge of the these verticals within affiliate marketing. This includes understanding how these pricing models work, how to optimize campaigns based on them, and their relevance to different client goals Show more Show less

Posted 4 days ago

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