Expert in Python and SQL for data exploration and modeling. - Strong background in statistical modeling, segmentation, and A/B testing. - Experience with scikit-learn, pandas, Jupyter, and optional tools like Tableau, Looker, or dashboards. - Comfortable working with campaign goals (ROAS, CPA, sales lift) and developing actionable audience insights. Develops insights, audience scoring, and experiment frameworks to identify the highest-performing combinations of segments, channels, and strategies. Design audience insights pipelines using device/app/geo/time/segment data to surface high-performing cohorts. Build LTV, propensity, and uplift models to influence media planning and bidding strategies. Account for seasonal and vertical-specific trends to enrich insights. Define key metrics for optimization (e.g., ROAS, CPA, foot traffic lift). Work closely with traders and marketers to translate business goals into data strategies. Skills: sql,looker,python,segmentation,statistical modeling,pandas,tableau,jupyter,scikit-learn,a/b testing,panda,

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Data Scientist