Data Entry & Analyst

Key Responsibilities:

1. Data Mining & Lead Sourcing

• Extract and collect relevant lead data from digital platforms (social media, ad campaigns, web analytics, third-party databases).

• Research and identify potential leads aligned with target audience profiles.

• Perform segmentation and categorisation based on lead demographics and behavior.

2. Lead Management & Handling

• Upload and organise leads into CRM tools 

• Data Excel

• Assign leads to inside sales representatives based on availability and lead priority.

• Monitor and ensure follow-up cadence is maintained by the sales team.

• Update status of leads based on progress and communication outcomes.

3. Conversion Ratio & Sales Metrics Monitoring

• Track and report on conversion ratios across various stages of the sales funnel (Lead > Contacted > Demo Booked > Converted).

• Provide daily/weekly reports to sales managers, CEO and suggest optimisations.

• Identify bottlenecks and dropout points in the funnel using analytical insights.

4. CRM & Data Hygiene

• Ensure accuracy and cleanliness of CRM data; remove duplicates, fix inconsistent entries.

• Maintain updated records for every lead interaction and communication.

• Audit CRM regularly to ensure alignment between back office and front-line sales activity.

5. Digital Lead Mining Optimisation

• Collaborate with the marketing team to identify high-performing lead sources.

• Analyse digital campaign performance (e.g., Google Ads, Meta Ads) for lead quality.

• Contribute to strategies that enhance lead quality and reduce acquisition cost.