· Conduct outbound calls to prospective learners and guide them through the Universities courses & admission process. · Counsel and convert leads into enrolments for various educational programs. · Maintain clear and effective follow-up communication. · Ensure daily, weekly and monthly achievements of calling and conversion targets. · Maintain soft copy records and update the CRM. · Communicating the learner’s details and reporting to the authorised management after completing the given task. · Work towards achieving monthly sales targets and contributing to overall team goals. · Handle inquiries professionally and provide accurate information about courses, fees, and admission procedures. Please Note- It's not the requirement for Subject matter expert or Teacher.

Develop and implement sales and marketing strategies aligned with company goals. Conduct market analysis to identify new opportunities, trends, and competitor activities. Set long-term and short-term sales targets. Oversee the sales team to ensure targets are met. Monitor sales performance through KPIs and sales reports. Develop pricing strategies and discount structures. Manage key customer relationships and negotiations. Plan and execute marketing campaigns (digital, print, events, etc.). Supervise market research, brand positioning, and product marketing. Manage content creation, advertising, and promotional activities. Analyze the effectiveness of marketing campaigns using tools like Google Analytics or CRM platforms. Set performance objectives and conduct regular performance reviews. Provide coaching and mentoring to team member Develop and manage the sales and marketing. Work closely with product development, customer service, and senior management. Coordinate between sales and marketing to ensure cohesive messaging and goals. Liaise with external agencies, partners, and vendors as needed. Prepare reports for senior leadership on market trends, sales performance, and ROI. Use CRM and marketing automation tools to track customer interactions and sales funnels. Identify customer needs and ensure high customer satisfaction. Develop customer acquisition and retention strategies.

Data Mining & Lead Sourcing · Extract and collect relevant lead data from digital platforms (social media, ad campaigns, web analytics, third-party databases). · Research and identify potential leads aligned with target audience profiles. · Perform segmentation and categorisation based on lead demographics and behavior. 2. Lead Management & Handling · Upload and organise leads into CRM tools · Data Excel · Assign leads to inside sales representatives based on availability and lead priority. · Monitor and ensure follow-up cadence is maintained by the sales team. · Update status of leads based on progress and communication outcomes. 3. Conversion Ratio & Sales Metrics Monitoring · Track and report on conversion ratios across various stages of the sales funnel (Lead > Contacted > Demo Booked > Converted). · Provide daily/weekly reports to sales managers, CEO and suggest optimisations. · Identify bottlenecks and dropout points in the funnel using analytical insights. 4. CRM & Data Hygiene · Ensure accuracy and cleanliness of CRM data; remove duplicates, fix inconsistent entries. · Maintain updated records for every lead interaction and communication. · Audit CRM regularly to ensure alignment between back office and front-line sales activity. 5. Digital Lead Mining Optimisation · Collaborate with the marketing team to identify high-performing lead sources. · Analyse digital campaign performance (e.g., Google Ads, Meta Ads) for lead quality. · Contribute to strategies that enhance lead quality and reduce acquisition cost.