Data Analyst Manager Collection/Sales

We are seeking an experienced and detail-oriented Data Analyst Manager to lead our analytics function, focusing on dialer performance, campaign management, and reporting. The ideal candidate will possess strong analytical skills, proven leadership capabilities, and advanced proficiency in MS Excel and Power BI. This role will be pivotal in optimizing campaign effectiveness, managing data-driven strategies, and ensuring accurate, timely reporting for key stakeholders.

Role & responsibilities

• Team Leadership & Management:

  Collaborate with cross-functional teams including operations, IT, and marketing to align on campaign goals and performance KPIs.

• Dialer & Campaign Management:

  Oversee the configuration, performance, and analytics of outbound and inbound dialer systems
• Optimize dialer strategies for improved contact rates, conversions, and agent productivity.
• Monitor and report on campaign effectiveness, making real-time adjustments to maximize ROI.
• Manage dialler lists, call routing, pacing strategies, and compliance rules.

• Data Analysis & Reporting

• Design and deliver dashboards and reports in Power BI and Excel to track key business metrics (conversion rates, contact rates, sales performance, etc.).
• Conduct deep-dive analyses on campaign performance and customer engagement patterns.
• Automate and streamline recurring reports for operational efficiency.
• Provide insights and recommendations to leadership to support data-driven decision-making.

• Data Governance & Quality

• Ensure data accuracy, integrity, and security across all reports and analytical outputs.
• Develop and maintain documentation for reporting processes and data flows.

Preferred candidate profile

1. Minimum 6 years of experience in data analytics, with at least 2 years in a leadership or managerial role.
2. Proven experience with dialer systems and campaign analytics.
3. Experience in a contact center or sales campaign environment.
4. Familiarity with CRM platforms.
5. Strong analytical mindset with attention to detail.
6. Excellent communication and stakeholder management skills.
7. Ability to manage multiple projects and prioritize effectively.
8. Strong problem-solving and critical-thinking skills.