D2C Ecommerce Specialist -Performance Marketing

SEREKO - D2C Skincare Brand

SEREKO is Indias 1st Psychodermatology Skincare brand, on a mission to revolutionise the Skincare industry by educating consumers and addressing the skin concerns arising out of mental stress and anxiety.

You can read more about the brand on the website- www.serekoshop.com

Brief AboutRole:

The role entails performance marketing, i.e. creating, executing, and scaling the performance marketing campaigns on Marketplaces like Amazon, Flipkart, Nykaa, Myntraa and quick commerce platforms(Blinkit, Zepto, Instamart, etc. Along-with deliveryof meeting the daily/monthly/annual revenue targets on platform Ads within target ACOS. Experience: 3-4+ years of experience in successfully managing & running Marketplace Ads

PPC

significant lead generation and sales revenuegrowth ROI throughstrategic bidding, keyword research, and performance analysis.

Responsibilities:

1. Manage the performance marketingad spends on the platforms.
2. Actively taking ownership to maintain the ROAS, Revenue Targets and Amazon ACOS targets.
3. Know all Search campaigns SP/SB/SBV/PDA/Remarketing
4. Proactively monitoring each campaignto find the need of scaling up/downor deploying new campaigns basis its performance on Revenue and ACOS
5. Working alongside the creative team to come up with best performing Ad strategy and Offers
6. Tracking and monitoring bids for manualcampaigns
7. Tracking conversion rate and work on leversto improve conversion rate
8. Pro-actively coming on suggestions related to improvement of offer constructs synchronised basis campaign results
9. Maintaining daily logs of all metrics CAC, ACOS, ROAS, Revenue, Units, Spends, Sessions, Conversion Rate, CPGV, CTR etc.
10. Deploying new campaigns basis the performance of category and campaigns, each campaign to be tracked at sub-category level and data to be maintained at category level on daily basis.
11. Daily/weekly/monthly ads performance sales review

Requirements:

• Bachelor&aposs degree in Business, Marketing, or a relatedfield.
• At least 5 years of experience in online marketplace management.
• Strong knowledge of the eCommerceindustry and its best practices.
• Proven experience in increasing sales on onlinemarketplaces.
• Proficiency with marketplace management tools and software relevant to eCommerce.
• Strong analytical and forecasting skills.
• Excellent verbal and written communication skills.
• Exceptional negotiation and relationship management skills, especially for eCommerce vendor management.
• Ability to work in a fast-paced, cross-functional team environment.
• Problem-solving aptitude and ability to handle escalations effectively.
• Strong product understanding of the Cosmetics/beauty, fashionand social trends

relevant for the business

The character were looking for:

• Detail-oriented: Focusingon meticulous management of eCommerce marketplace operations.
• Highly Adaptable: Able to cope with the rapidly changingdigital landscape.
• Results-Driven: Focusing on achieving eCommerce-specific performance metrics.
• Excellent Collaborator: Strongability to work cross-functionally within the firm.
• Resilient: Able to handle challenges and setbacks with grace and determination.

*Immediate joiningis additional advantagefor candidate. Job Location: Noida, Sector 142

Apply at- [HIDDEN TEXT] | +917827115775