Creative Strategy Manager

4 - 8 years

0 Lacs

Posted:1 month ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

Role Overview: As a visionary Creative Strategy Manager at Branding 360 Neo Pvt. Ltd., you will be responsible for leading the creative direction, campaign strategy, and visual storytelling for a diverse portfolio of client brands. Your role will involve a blend of art direction, content strategy, and social media expertise to ensure that every campaign is not only creative but also strategically impactful. You will play a key leadership role within the agency, collaborating closely with designers, social media managers, photographers, and clients to transform ideas into powerful brand experiences. Key Responsibilities: - Lead the conceptualization and execution of creative strategies for client campaigns, including photoshoots, videos, social media content, and brand creatives. - Provide art direction for shoots, from pre-production mood boards to final execution. - Oversee social media grid planning to maintain a cohesive, premium brand identity for each client. - Develop innovative campaign concepts that align creativity with client business goals. - Analyze market and digital trends to implement forward-thinking creative solutions. - Present creative pitches and strategies to clients with clarity and confidence. - Collaborate with cross-functional teams (design, video, content, performance marketing) to ensure timely and excellent campaign delivery. - Mentor and guide junior designers/creatives to uphold agency quality standards. - Ensure brand storytelling consistency across digital, print, and experiential platforms. - Balance creative innovation with data-driven insights to maximize client impact. Qualifications Required: - 4-6 years of experience in creative strategy, branding, or art direction (agency experience preferred). - Strong portfolio showcasing campaigns, shoots, and social media work. - Proficiency in Adobe Creative Suite, Figma, Canva, and related tools. - Solid understanding of social media trends, digital storytelling, and audience engagement. - Excellent communication and presentation skills for client-facing discussions. - Strong leadership and project management abilities. (Note: No additional details about the company were provided in the job description.),

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