Creative Social Media Strategist

You will be responsible for crafting the story of a travel and lifestyle accessories brand through social media and other organic marketing media. If you specialize in showcasing products in ways that captivate audiences and drive engagement, this role is perfect for you. Some of your key responsibilities include: - Build and execute a creative and engaging social media strategy for Custo - Develop and maintain a content calendar aligned with the brand's goals - Establish the brand identity for Custo - Help define the brand's voice and personality across platforms - Manage product and model photoshoots - Plan, coordinate, and oversee photoshoots for the website, social media, and other marketing channels - Scout and collaborate with creators/influencers - Identify and coordinate partnerships with influencers to create content for ads and social media campaigns - Participate in content creation - Actively contribute to creating content, behind the scenes & in front of the camera, for social media and ads - Plan product launches - Develop and execute product launches: teasers, countdowns, influencer partnerships, and launch-day content Skills required: - Excellent communication skills - Previous experience working with D2C brands - Well-versed with social media platforms Your role can be expanded based on your skill set and interests. Your understanding of the brand and its audience will be crucial to your success in this position. Website: www.letscusto.com Instagram: www.instagram.com/letscusto,