Creative Marketing Lead

We are seeking a Creative Marketing Lead who brings initiative, originality, and ownership to their work. This role is ideal for someone who is both strategic and execution-focused — capable of building a strong healthcare brand and managing campaigns across all WellPhy departments (Spine, Dental, Cosmetology, and more).

You will be responsible for leading our marketing efforts — from content creation and creative direction to local promotions and digital campaigns.

This is not a support role — you will work alongside our clinical, creative, and leadership teams to take the WellPhy brand forward in a structured, consistent, and standout way.

Key Responsibilities

• Strategy & Planning

Build and maintain monthly content calendars

Create department-specific brand strategies (Spine, Dental, Cosmetic, etc.)

Plan campaign ideas aligned with seasonal or service-based focus

• Content & Creative Execution

Develop content themes, scripts, and captions (Malayalam + English)

Guide designers and editors with creative briefs

Write and coordinate health awareness posts, video concepts, and patient stories

• Digital & Offline Campaigns

Manage Instagram, YouTube, GMB, WhatsApp content updates

Plan and coordinate offline promotions, standees, handouts, etc.

Assist in launch campaigns for new departments (Dental/Cosmetic/etc.)

• Brand Development & Analytics

Track social media performance and audience insights

Suggest improvements based on real-time engagement

Ensure brand tone and aesthetics stay consistent across all materials

Requirements

3+ years of experience in creative marketing, content or brand management

Strong communication skills in Malayalam and English (written + spoken)

Experience in managing end-to-end content — from planning to publishing

Confident in using tools like Canva, CapCut, or briefing professional designers/editors

Strong sense of ownership, creativity, and time management

Ability to work full-time on-site and coordinate across departments

Bonus Skills

Experience in healthcare, dental, or wellness branding

Familiarity with Meta Ads or Google Ads

Interest in photography/videography

Prior work with local/regional audience-focused campaigns

To Apply

Email your CV and work samples (if any) to: hr@wellphy.in

Or WhatsApp us at: 7736524860

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person