Creative Lead (Group Head Copy/Strategy)

As a Creative Lead (Group Head - Copy/Strategy), your role will involve bringing together strategy, storytelling, and strong digital instincts to lead creative thinking and copy direction for beauty and FMCG brands in the digital marketing/advertising industry. Your responsibilities will include: - Leading creative strategy and copy direction for digital, social, and influencer marketing campaigns. - Conceptualizing and scripting impactful brand campaigns, influencer content, and digital storytelling. - Collaborating with design, strategy, and account teams to develop 360 creative solutions. - Mentoring and guiding the copy and content team to ensure high-quality and consistent brand messaging. - Translating marketing objectives into ideas that resonate across various platforms. - Staying updated with emerging beauty, FMCG, and social trends to bring fresh perspectives to campaigns. To qualify for this role, you should have: - At least 6 years of experience in a digital or integrated creative agency. - Proven experience in handling beauty and FMCG brands, specifically chocolate/confectionery. - Strong understanding of digital marketing, influencer campaigns, and social-first content. - Exceptional writing, ideation, and presentation skills. - Ability to lead creative discussions, manage teams, and drive brand storytelling. - A portfolio demonstrating strategic and creative excellence across digital platforms. In addition to the exciting responsibilities and qualifications required for this role, you will have the opportunity to lead creative strategy for top beauty and FMCG brands in a creative, collaborative work culture that values innovation and ownership. This position offers a hybrid work model with 3 days in the office at Lower Parel, Mumbai, 2 days work from home, and alternate Saturdays work from home.,