The ideal candidate understands how SaaS products work, how customers consume product information, and how to visually communicate complex technical concepts in a simple, elegant way. You will work with Product Marketing, Sales, Pre-Sales, Customer Success, and Leadership to create engaging content that drives product adoption, brand trust, and market impact.
This role is ideal for a creative designer with experience in B2B tech, cloud, SaaS platforms, enterprise solutions, integrations, and digital transformation.
Key Responsibilities
- Maintain and evolve the company’s brand identity across product lines, platforms, and regions.
- Develop visual frameworks for product suites, modules, and feature families.
- Support rebranding initiatives aligned with product roadmap and GTM strategy.
- Create Product Decks, feature-overview slides, technical capability sheets, and demo-support visuals.
- Design diagrams and illustrations for:
-
SaaS architecture
-
Data flows
-
Integration maps
-
API ecosystem visuals
-
Platform capabilities
-
Convert complex technical content into simple, easy-to-understand visuals.
- Design Sales decks, pitch decks, RFP response templates, BD presentations.
- Create GTM launch kits:
-
Release announcement creatives
-
Feature highlight cards
-
New product flyers
- Support the sales team with compelling visuals that enhance customer engagement.
- Design creatives for brand campaigns, webinars, product launches, and industry events.
- Build infographics, whitepaper accents, case study layouts, analyst-report covers.
- Create performance marketing visuals for paid and organic digital campaigns.
- Develop email campaign templates, newsletter designs, webinar promotions, onboarding mailers.
- Create assets for:
-
Drip campaigns
-
Nurture flows
-
Customer onboarding journeys
- Ensure consistency with product messaging and brand tone.
- Create product teasers, customer testimonial edits, feature-highlight videos.
- Develop short animations explaining workflows, integrations, or platform features.
- Support pre-sales and customer success with demo-intro videos and micro-animations.
- Design banners, hero visuals, icons, illustrations used across product, pricing, integrations, and solutions pages.
- Work with web teams to maintain a consistent brand experience across the corporate website.
Key Skills & Tools
- Figma, Adobe Illustrator, Photoshop, InDesign
- Google Slides / PowerPoint (for SaaS-grade decks)
- After Effects, Premiere Pro, DaVinci Resolve
- Basic motion graphics and animation expertise
- Ability to visualize data pipelines, cloud architecture, workflow diagrams
- Understanding of B2B buyer journey & SaaS sales cycle
- Experience designing for product launches, GTM motions, and SaaS feature rollouts
Qualifications
- Bachelor’s degree in Visual Communication, Design, Multimedia, Marketing, or related field.
- 3–6 years of experience as a Brand, Marketing, or Creative Designer in an IT/SaaS or tech company.
- A strong portfolio demonstrating B2B/SaaS marketing assets, product-focused content, and creative branding work.
- Experience collaborating with Product Marketing, Sales, and GTM teams.
Soft Skills
- Strong storytelling and communication skills.
- Ability to break down technical concepts visually.
- Excellent prioritization and multi-tasking abilities.
- Creative thinking with attention to detail and brand consistency.
- Collaborative mindset with ownership and accountability.
