Counsellor Cum Marketing Executive

To guide and counsel students regarding educational programs while promoting the institution to prospective students, parents, and stakeholders, ensuring admissions targets are met. This role involves field visits, activity handling, and data collection.

Key Responsibilities

• Counsel students and parents about available courses, career options, and admission procedures.
• Conduct campus tours and informative sessions for prospective students.
• Promote the institution through marketing campaigns, online/offline channels, and outreach programs.
• Handle activities, events, and workshops for student engagement.
• Generate leads and follow up for admissions.
• Maintain student admission records, collect data, and prepare reports.
• Liaise with schools, coaching centers, and other educational organizations for collaborations.
• Participate in educational fairs, events, and workshops.
• Provide feedback to management for improvement in student engagement and marketing strategies.
• Perform field visits as required for marketing, counselling, and data collection activities.

Eligibility & Qualifications

• Bachelor’s degree in any discipline (Education/Marketing preferred).
• Minimum 1–3 years experience in counselling, sales, or marketing, preferably in the education sector.
• Age limit: up to 40 years due to field visit requirements.
• Excellent communication, interpersonal, and presentation skills.
• Knowledge of digital marketing tools is a plus.

Skills & Competencies

• Strong counselling and advisory skills.
• Ability to handle queries and objections professionally.
• Target-oriented and result-driven.
• Good networking and relationship-building abilities.
• Proficiency in MS Office and basic marketing software.
• Physically fit for regular field visits.
• Ability to handle activities, events, and data collection efficiently.

Working Hours

As per institute schedule, may include occasional weekends, events, and field visits.

Reporting To

Admissions / Marketing Head

Key Performance Indicators (KPIs)

• Number of student admissions/enquiries converted.
• Leads generated and follow-up efficiency.
• Success of marketing campaigns, activities, and outreach efforts.
• Student and parent satisfaction and feedback.
• Accuracy and timeliness of data collection and reporting.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person