Copywriter (Performance Marketing Content)

We’re looking for a Copywriter who can think fast, write faster and adapt like a chameleon on caffeine.

If your mind works in punchlines, your notes app is full of half-baked hooks and you can switch from fashion sass to cookware class to F&B cool in the same breath, we’re talking to you.

What you’ll do

• Write and adapt short form video scripts across multiple brands and sectors (fashion, F&B, cookware, lifestyle, etc.)

• Assist during video shoots, from on-set script direction to creative improvisation.

• Craft performance marketing content that actually performs.

• Work closely with creative and production teams to bring ideas to life.

What we’re looking for

• 1-2 years of experience in copywriting, scripting or branded content.

• Degree in English, Communications, Journalism or related fields (basically you should love words).

• Strong command of written and spoken English and comfort writing in Hinglish when the brief demands.

• Witty, humorous, adaptable, plugged into trends, internet culture and brand tone shifts.

• Someone who can make a product sound cool without needing ChatGPT to hold their hand.

Please don’t apply if you rely on AI

Bonus points if

• You’ve written for video ads or social first brands before.

• You know what makes content stop the scroll.

• You’ve ever argued passionately about the Oxford comma or whether “vibe check” belongs in a headline.

Location: Remote (based in Delhi NCR to be able to travel for shoots and team meet ups)

Experience: 1-2 years

Apply with:

Your CV and portfolio + 2-3 samples of short form scripts (or anything that shows us your writing has personality)

💌: gayatri@growster.in