Copywriter

Job Description

Job description Key Responsibilities: Conceptualize and write ATL campaigns for high-end brands across print, TV, OOH, and digital storytelling. Develop brand strategies and creative platforms that resonate with ultra-premium audiences. Collaborate closely with art directors, strategists, and clients to craft narratives that feel effortless yet impactful. Write compelling headlines, scripts, manifestos, brand books, and campaign narratives with an elevated tone and voice. Lead and contribute to brainstorm sessions, bringing fresh, innovative ideas to the table. Stay ahead of cultural and luxury industry trends, translating them into groundbreaking work. Work seamlessly across multiple projects while maintaining high aesthetic and linguistic standards. Skills & Qualifications: 5-10 years of experience as a copywriter in a leading advertising agency, with a strong portfolio of ATL and brand campaigns. Exceptional writing skills with the ability to craft elegant, aspirational, and culturally relevant messaging for luxury brands. Strategic thinker who can distill complex ideas into compelling creative concepts. Experience working on luxury, fashion, real estate, automotive, or hospitality brands is a major plus. Strong understanding of brand positioning, consumer psychology, and storytelling. Ability to present and defend creative ideas with confidence and clarity. Highly collaborative mindset with the ability to work seamlessly with designers, planners, and account teams. Interested candidates can send their updated resumes at riya.pagar@lodhagroup.com