Copywriter

Role Overview

We are seeking a skilled Copywriter with proven expertise in content creation for the US market, specifically within the online gaming and casino space. The role involves developing engaging and clear messaging tailored to the expectations of US-based gaming audiences, while ensuring consistency of brand communication across channels.

Key Responsibilities

• Develop high-quality written content for websites, landing pages, blogs, email campaigns, push notifications, social media, and app product descriptions.
• Adapt brand tone and voice specifically for the US iGaming/casino audience.
• Conduct research on industry trends, competitive insights, and user behavior to drive content strategy.
• Collaborate with design, product, and marketing teams to deliver effective creative campaigns.
• Proofread and edit content for clarity, accuracy, consistency, and regulatory compliance (where applicable).
• Support scripts, promotional messaging, campaign slogans, and creative copywriting requirements.
• Maintain documentation of content versions and brand guidelines.

Qualifications & Experience

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or related field.
• 25 years of professional copywriting experience.
• Demonstrated experience writing content for US-based brands (Gaming/iGaming preferred).
• Excellent grammar, language proficiency, and storytelling skills.
• Ability to simplify complex product concepts into compelling content.
• Practical understanding of SEO and digital content marketing formats.

Preferred Skills

• Experience in casino gaming, i-games, or entertainment content domains.
• Familiarity with US gaming audience patterns and compliance considerations.
• Strong creativity with user-centric writing approach.
• Ability to work under deadlines and manage multiple content briefs effectively.

Personal Attributes

• Strong communication and collaborative approach.
• Professional work ethics with high accountability.
• Receptive to feedback with a proactive improvement mindset.
• Excellent time-management and organizational skills.