Copywriter

As a Brand Copywriter at our client's digital platform in the spirituality and wellness sector, you will be responsible for developing compelling and engaging content strategies that align with the brand's vision and values. With 3-7 years of experience in copywriting or brand messaging, you will play a crucial role in shaping the brand's voice and messaging across various channels to enhance user engagement and elevate brand presence. Your key responsibilities will include leading the creative development process by ideating and executing innovative concepts for campaigns that resonate with the target audience and support marketing objectives. You will establish and maintain a consistent brand voice across all platforms, collaborate with cross-functional teams to create integrated campaigns, and develop content strategies based on market research and user feedback to optimize messaging. Additionally, you will provide mentorship to junior copywriters, analyze campaign performance metrics to refine copy, and enhance future initiatives. A strong background in advertising, excellent writing, editing, and proofreading skills, along with experience in creating scripts for TVCs and digital/social media campaigns, are essential requirements for this role. Familiarity with SEO best practices, digital marketing strategies, and a deep understanding of cultural nuances and consumer behaviors in Bharat, particularly in the religious and spiritual space, are highly valued. If you have a strong portfolio showcasing diverse copy styles and projects, the ability to work collaboratively in a fast-paced environment, and a keen interest in emerging digital trends, you could be the ideal candidate for this position. Your expertise in crafting impactful ad scripts for various platforms and building narratives that resonate across TV commercials and digital-first mediums will be instrumental in driving brand awareness and engagement. Join our client's team and leverage your creativity and strategic thinking to create compelling content that inspires and connects with our audience. As a Senior Copywriter, you will have the opportunity to shape the brand's narrative and contribute to its growth and success in the digital space.,