Copywriter

Location: Bangalore (On-site)
Experience: 4-5 years
Department: Digital Marketing

About EIMR
EIMR is a premier business school dedicated to nurturing the next generation ofentrepreneurs. Our programs are designed to empower individuals at every stage oftheir entrepreneurial journey, whether they are dreamers, doers, or achievers.At EIMR, we offer BBA, BCA, and B.Com degrees with a strong focus onentrepreneurship.

Role Overview
We’re looking for a dynamic Copywriter who can think creatively, write persuasively,and adapt across digital platforms. You’ll craft ad campaigns, social content, and brandstories that connect with Gen Z students and position EIMR as a top choice forundergraduate education.

This role combines:

• Performance Copywriting (Google, Meta, and landing pages)
• Creative Campaign Writing (videos, concepts, taglines)
• Social & Brand Storytelling (Instagram, YouTube, LinkedIn)

Key Responsibilities
Digital & Performance Writing

• Write high-converting ad copies for Google (RSA) and Meta campaigns.
• Create keyword-rich headlines and descriptions aligned with search intent.
• Develop landing page copy and ad variations for A/B testing.

Creative Campaign Development

• Conceptualize and script short-form video ads (30–60 sec) for Meta/YouTube.
• Write catchy taglines, hooks, and storylines based on brand philosophy.
• Collaborate with designers and video editors to bring campaigns to life.

Social Media & Content Writing

• Write engaging captions, posts, and carousels for Instagram, LinkedIn, and

YouTube.

• Create storytelling content highlighting student life, success stories, and EIMR

culture.

• Stay updated with Gen Z trends, memes, and tone relevant to youth audiences.

Brand & Editorial Support

• Write content for brochures, posters, banners, and internal campaigns.
• Ensure brand consistency in tone, messaging, and visual integration.
• Required Skills & Qualities

Excellent command over English.

• Strong conceptual and storytelling ability.
• Experience in writing for education, youth, or lifestyle brands preferred.
• Understanding of Google & Meta ad formats, character limits, and performance

writing.

• Creative thinker with an eye for detail and brevity.
• Ability to multitask across multiple

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹500,000.00 per year

Application Question(s):

• Are you ready to join immediately?
• Do you have experience in writing ad copy?

Work Location: In person