Copywriter

The role aims to bring ideas to life through proficient use of language and written communication. You are expected to approach ideas holistically by visualizing their manifestation across various consumer touchpoints. Crafting both short and long-form copy is essential to establish the desired tonality of concepts. In addition, mentoring junior team members and fostering a culture of continuous learning are integral parts of this role. As a Copywriter, your key responsibilities include creating compelling content for diverse platforms such as advertisements, brochures, posters, social media, emails, and videos. You will be tasked with conceptualizing and scripting narratives for video content while ensuring their successful implementation. It is crucial to articulate ideas clearly, align them with the brand's identity and messaging, and tailor them to the target audience. Furthermore, you will be called upon to present your concepts to the internal team and occasionally to clients, showcasing a structured and cohesive approach. Understanding brand consistency, guidelines, and positioning is paramount in maintaining a coherent brand identity across all communications. Leveraging technology creatively to address business challenges and actively contributing to pitches are also part of your duties. Your role involves providing constructive feedback on the quality of briefs, participating in regular reviews, enhancing creative collaboration, and identifying opportunities for innovative client solutions. Working closely with the Art Director under the guidance of the Creative Director, you will execute creative concepts effectively. This position is based in Pune and is a full-time, permanent role within the Dentsu Creative brand.,