Copy Writer

The Content team atMakeMyTrip shapes how our brand is experienced across customertouchpointscrafting compelling narratives, simplifying travel offerings, anddriving consistent, high-impact communication. From microcopy and campaignlines to SEO content, the team works closely with cross-functional partners toensure everything aligns with our brand voice and business goals.

Social Media team

About the Role

Copywriter

What will you be doing

• Generating concept and copy for social creatives aimed atincreasing engagement and growing followers. A strong understanding ofInstagram and YouTube algorithms is essential to craft data-informed contentstrategies. You must be able to independently ideate and drive campaigns fromconcept to execution, with support from design and video production teams.
• Creating daily social media calendars aligned with businessobjectives and moment marketingleveraging both fixed and fluid opportunitiesto maintain strong brand buzz and recall.
• Ensuring 100% consistency in content (style, format, font) andimages.
• Mapping customer insights into relevant, high-impact campaignideas that drive social conversations and brand affinity.
• Collaborating with cross-functional teams including Product,Supply, Category, and Engineering to understand project requirements and ensuresmooth execution.
• Coordinating with external stakeholders and agencies to deliverhigh-quality content in a defined and structured manner.

Qualification & Experience:

• Bachelors degree in English, Journalism, or a related field, with strong written and communication skills.
• 10+ years of experience working with a reputed advertising agency, preferably managing young, digital-first brands, along with 23 years of experience handling the social media presence, content calendars, and agendas for a digital brand.

Key Success Factors for the Role:

• Demonstrate strong creative and copywriting skills that align with the brands voice and tone
• Possess excellent command over both written and spoken English
• Be a versatile writer, equally adept at crafting impactful short-form and long-form content