Conversion Rate Optimization

Overview

We are looking for a freelance or part-time CRO Specialist to help improve the performance of our website and digital funnels. You will be responsible for analyzing user behavior, identifying conversion opportunities, and running data-driven experiments that drive measurable results. This role is ideal for someone who enjoys flexible, project-based work and can deliver high-impact optimization insights independently.

Key Responsibilities

• Analyze website data, user behavior, and conversion funnels to identify improvement opportunities.
• Conduct UX research using tools such as heatmaps, session recordings, surveys, and user feedback.
• Develop hypotheses and create A/B or multivariate test plans to improve conversions.
• Set up, run, and monitor experiments using CRO platforms (e.g., VWO, Optimizely, Google Optimize alternatives, Convert).
• Provide recommendations for UX/UI improvements based on data and testing outcomes.
• Collaborate with designers or developers (if needed) to implement test variations.
• Deliver clear reports that summarize findings, wins, and next-step recommendations.

Requirements

• Proven experience with CRO, A/B testing, or digital analytics (portfolio or case studies preferred).
• Strong analytical skills and experience using analytics tools (GA4, Hotjar, Mixpanel, etc.).
• Ability to create structured testing roadmaps and actionable insights.
• Basic knowledge of HTML/CSS/JS is a plus but not required.
• Strong communication skills and ability to work independently and meet deadlines.

Job Types: Part-time, Freelance

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person