Content Writer

Job Summary

We are seeking a creative and detail-oriented Content Writer to join our team who will be responsible for researching topics, creating style guides for a company's content, and writing content that helps drive conversions based on the organization's goals.

Responsibilities

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Responsible for writing clear, creative and attractive copies.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers needs and recommending new content to address gaps in the company's current content.

Qualifications and Skills

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven work experience as a Content Writer, Copywriter, or a similar role.
• Excellent written and verbal communication skills.
• A portfolio of published articles or writing samples is highly desirable.
• Proficient in all Microsoft Office applications.
• Strong research and analytical skills.
• Solid understanding of SEO principles and content optimization techniques.
• Ability to work independently, manage multiple projects, and meet tight deadlines.
• Attention to detail and strong organizational skills.