Content Writer

4 - 8 years

0 Lacs

Posted:10 hours ago| Platform: Naukri logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Content Writer

Key Responsibilities:

  • Develop, write, and edit

    high-quality content for websites

    , blogs, landing pages, and other digital platforms.
  • Create

    creative content for marketing materials

    , including banners, emailers, ad copies, and social media campaigns.
  • Collaborate with designers, developers, and marketing teams to deliver content that enhances user experience and drives conversions.
  • Conduct keyword research and incorporate SEO best practices to optimize content for search engines.
  • Proofread and edit content to ensure clarity, grammar, tone, and brand consistency.
  • Research industry-related topics to generate innovative content ideas.
  • Ensure all content is original, creative, and aligned with brand voice and style guidelines.
  • Monitor and analyze content performance metrics to improve engagement and effectiveness.

Required Skills & Qualifications:

  • Proven experience as a

    Content Writer, Copywriter, or Creative Writer

    (portfolio required).
  • Strong command of English (grammar, vocabulary, and storytelling).
  • Understanding of

    SEO principles

    and content optimization techniques.
  • Ability to write clear, concise, and persuasive copy for different audiences.
  • Creativity and the ability to brainstorm content ideas for digital campaigns.
  • Familiarity with CMS tools (e.g., WordPress) is a plus.
  • Basic understanding of digital marketing trends and user behavior.
  • Excellent time management and ability to meet deadlines.

Preferred Qualifications:

  • Bachelors degree in

    English, Journalism, Communications, Marketing, or a related field

    .
  • Experience writing for

    websites, e-commerce, or branding campaigns

    .
  • Knowledge of graphic content collaboration (e.g., Canva, Adobe tools) will be an added advantage.

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