Content Writer - SEO Specialist

Job Description

Position Overview As a Content Writer - SEO Specialist, you will be responsible for creating engaging, high-quality content that drives organic traffic, improves search engine rankings, and enhances brand visibility. Your role will involve content writing, SEO strategy implementation, keyword research, and optimizing content for various digital platforms. Key Responsibilities Content Creation: Develop high-quality, original content for blogs, articles, website pages, social media, email campaigns, and marketing materials. Ensure all content aligns with the brand voice and target audience preferences. SEO Optimization: Conduct keyword research to identify content opportunities. Optimize content for search engines using on-page and off-page SEO techniques. Monitor and analyze content performance using tools like Google Analytics, SEMrush, or Ahrefs. Content Strategy Development: Collaborate with the marketing team to develop content strategies that align with business goals. Plan and execute a content calendar to ensure timely delivery of content. The Content Creator will be responsible for uploading and managing content on the WordPress site Technical SEO: Ensure website optimization, including metadata, alt text, internal linking, and schema markup. Identify and fix technical issues that may hinder SEO performance. Market Research and Trends Analysis: Stay updated on industry trends and incorporate best practices into content strategies. Conduct competitor analysis to identify gaps and opportunities. Collaboration: Work closely with designers, developers, and other team members to produce multimedia content. Collaborate with external partners or agencies if required. Qualifications and Skills Bachelors degree in Marketing, Communications, Journalism, or a related field. Experience: 2-5 years in content creation and SEO. Technical Skills: Proficiency in SEO tools like Google Analytics, SEMrush, Ahrefs, or Moz. Strong understanding of SEO principles, content marketing, and digital marketing trends. Familiarity with CMS platforms such as WordPress. Writing Skills: Excellent command of English (written and verbal). Ability to create engaging, error-free, and SEO-friendly content. Analytical Skills: Ability to analyze performance metrics and make data-driven decisions. Soft Skills: Creativity, attention to detail, and strong organizational skills. Ability to manage multiple projects and meet deadlines.