Content Writer

Job Description:

Content Writer

Business Unit: MSM Unify Brand & Marketing

Location: Gurugram

About MSM Unify MSM Unify is a global education and workforce solutions platform connecting students, institutions, recruitment partners, and employers through innovative, technology-enabled services. We empower international students to access education opportunities, support institutions in achieving their enrollment goals, and enable partners worldwide through scalable solutions.

Role Overview We are seeking a talented and experienced Content Writer to join our dynamic Brand & Marketing team. The ideal candidate has a flair for writing engaging, high-quality content across digital platforms, aligned with MSM Unify’s global brand voice. If you’re passionate about crafting impactful stories, staying on top of education trends, and delivering results in a fast-paced, mission-driven environment — we want to hear from you.

What You’ll Do

• Write and edit compelling content, including blog posts, website copy, social media posts, email campaigns, and other marketing materials.

• Conduct research on international education, workforce trends, and other industry-relevant topics to inform content.

• Collaborate with marketing and product teams to develop content strategies that support brand positioning and campaign objectives.

• Optimize content for search engines (SEO) using relevant keywords and best practices.

• Maintain an editorial calendar to ensure timely and consistent delivery of content.

• Work with designers, developers, and team members to ensure cohesive messaging across all channels.

• Analyze content performance and share insights to refine strategies and improve engagement.

Skills & Experience

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.

• 4–6 years of professional experience in content writing for digital platforms.

• Excellent writing, editing, and proofreading skills with attention to detail.

• Strong research capabilities and the ability to write on diverse topics.

• Knowledge of SEO principles and keyword optimization.

• Familiarity with content management systems (CMS) and social media platforms.

• Ability to work independently and manage multiple projects simultaneously.

• Strong communication and collaboration skills in a remote work setting.

Who We Are Looking For

• A creative storyteller who can craft content that resonates with global audiences.

• A detail-oriented professional who ensures accuracy and consistency in all work.

• A collaborative team player who thrives in a fast-paced, cross-functional environment.

What We Offer

• The opportunity to make an impact on the lives of learners and partners worldwide.

• Work with a brilliant, diverse, and global team.

• Engage with new markets and innovative projects.

• A flexible remote work environment and competitive compensation.