Content Writer

About us/Company overview:

mCaffeine is India&aposs 1st caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin & body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender.

It&aposs about you: - You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle.

- You are Bold, Young and Confident.

Come, join the pack!

Job Summary:

Were looking for a creative and detail-oriented Content Writer with 13 years of experience to join our growing team. If youre passionate about crafting compelling brand stories, writing for digital platforms, and bringing a fresh tone to skincare and beauty products. We&aposd love to meet you.

Responsibilities:

• Write high-performing & data backed content for website banners, offers communication, CRM.
• Create UGC video scripts, performance ad copy, and influencer briefs.
• Draft emailers, WhatsApp messages, and in-app content that aligns with brand tone and drives engagement
• Collaborate closely with design, marketing, and product teams to develop cohesive campaigns
• Ensure all content is clear, concise, grammatically correct, and adheres to brand guidelines
• Conduct content research and competitor analysis to optimize messaging for D2C consumers
• Data-analysis to understand the performance of every piece of content going live.

Qualifications:

• 13 years of content writing experience in D2C, beauty, FMCG, ecommerce, or agency setups
• Strong command of English language, grammar, tone, and structure
• Ability to adapt brand tone of voice for different formats (web, CRM, UGC, ads, etc.)
• Experience working in a fast-paced environment
• Collaborative mindset and comfort in receiving and implementing feedback

Social Media handles:

Website - https://www.mcaffeine.com/pages/about-us

LinkedIn - https://www.linkedin.com/company/mcaffeine/mycompany/

Instagram - https://www.instagram.com/mcaffeineofficial/

Contact us:

Careers [HIDDEN TEXT]