Content Writer

Key Responsibilities

• Responsible for generating written materials such as articles, blog posts, website content, social media posts, product descriptions, newsletters, case studies, study materials and more
• Conduct thorough research to gather relevant information and insights about the assigned topic. Adept at using reliable sources, interviewing subject matter experts, and extracting valuable data to support their writing.
• Ensure all-around consistency in content creation. (style, fonts, images and tone)
• Work closely with HOD or marketing teams to develop content plans and strategies. Brainstorm ideas, outlining content calendars, and contributing to the overall content strategy of the organization.
• Familiar with using relevant keywords, meta tags, and optimizing content to improve organic search visibility and drive traffic to the companys website or platform.
• Responsible for reviewing, editing, and proofreading their own work to ensure it is error-free, well-structured, and adheres to grammar and style guidelines.
• Collaborate with various stakeholders, such as designers, marketers, subject matter experts, and project managers.
• Proficiency in using content management systems, able to navigate and update content within CMS platforms, ensuring proper formatting, tagging, and publishing of content.
• Stay up-to-date with industry trends, new technologies, and emerging content formats.

Dimensions

• This is an individual contributor role.

Requirements- Skills Competencies:

• Exceptional writing, editing, and proofreading skills with an impeccable command of grammar, spelling, and punctuation.
• Creative mind-set with the ability to generate original ideas and think outside the box.
• Excellent time management and multitasking abilities to meet deadlines in a fast-paced environment.
• Strong collaboration and communication skills to work effectively with cross-functional stakeholders
• Strong understanding of content marketing principles, SEO best practices, and digital marketing trends.
• Proficiency in content management systems (CMS), analytics tools, and SEO tools

Requirements- Education work experience

• Bachelors or Masters degree in English Literature, Communication, Marketing, Journalism education, or a related field.
• Proven experience of 3 to 5 yrs in content writing or copywriting.