Content Writer

Job Description

About the Opportunity: We are seeking a highly motivated content writer join our marketing team. As a content writer, you will play a crucial role in driving our digital marketing efforts and building our online presence. We are looking for individuals who have a flair for creating compelling B2B marketing content for the website and social media. Candidates with a passion for writing and strong communication skills are ideal for the position. Experience in B2B content writing, social media marketing, or content marketing will be an added advantage. Kasmo places a high value on internal promotion and career growth, offering abundant opportunities for employees to advance within the organization. Primary Roles & Responsibilities • Content Asset Creation Ownership: Take ownership of content development, ensuring alignment with brand objectives. • Update and maintain content across various platforms website, social media and other digital assets, ensuring accuracy and relevance. Drive content strategy and ideation to meet marketing and branding goals. • Content Development: Develop diverse content, including blog posts, social media, articles, whitepaper, brochure, e-books, scripts and case studies. • Adaptability and Innovation: Adapt quickly to changing priorities for the marketing department and keeping up with evolving industry trends. • Innovate and explore new content formats and storytelling techniques. • Collaboration and Communication: Collaborate effectively with marketing, design, and SMEs to implement content marketing strategies. • Information Gathering & Briefing Documentation: Gather relevant information and conduct thorough research for content development. • Content Quality Check: Ensure content meets SEO best practices and is optimized for search engines. Maintain brand voice and messaging consistency across all content assets • Maintain high quality content by verifying tech check, fact check, stats check from respective stakeholders. Required Skills • Bachelors or Master’s degree in Literature, Mass Communication, Business Management or any other relevant fields • 0 - 1 years of experience in content writing • Excellent communication and content writing skills • Proficiency with social media and content marketing tools • Experience with B2B content marketing strategies would be an added advantage