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Content Writer

1 - 3 years

2 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities:

  • Content Creation:

    Write clear, engaging, and informative content for a variety of platforms including website content, blog posts, social media, email campaigns, and paid advertisements.
  • Campaign Conceptualization:

    Work closely with the marketing team to brainstorm and create innovative and impactful campaign ideas that resonate with the target audience.
  • Ad Copywriting:

    Develop attention-grabbing ad copies for Google Ads, Facebook ads, brochures, and other marketing materials, with a focus on real estate projects.
  • Research:

    Conduct in-depth research on real estate trends, market demands, and competitors to craft content that is not only compelling but also data-driven and relevant.
  • Collaborate with Teams:

    Work alongside the design and marketing teams to ensure the content aligns with the overall branding, vision, and marketing strategies.
  • Content Strategy Development:

    Assist in creating content calendars, ensuring timely and consistent delivery of content across all platforms.
  • Optimization:

    Ensure all content is optimized for SEO best practices, increasing visibility and driving engagement.

Required Skills and Qualifications:

  • Proven experience as a content writer, preferably in the real estate sector.
  • Strong writing, editing, and proofreading skills.
  • Ability to research real estate trends and market conditions thoroughly.
  • Experience in creating engaging ad copies, email marketing content, and blog posts.
  • Strong conceptualization skills for generating creative campaign ideas.
  • Understanding of SEO principles and how they relate to content writing.
  • Attention to detail and the ability to write clear and concise content.
  • Ability to work independently and manage multiple projects with deadlines.
  • A portfolio showcasing your ability to craft high-quality content.

Desired Skills:

  • Experience with digital marketing and paid media campaigns.
  • Familiarity with real estate terminologies and trends.
  • Proficiency in tools like Google Analytics, SEMrush, or other SEO and content-related platforms.

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