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Job Title: Content Writer Location: Pune Experience: 2-5 yrs Job Description: As a Content Writer at 12th Wonder, you will play a key role in crafting content that showcases the value and capabilities of our software products. Working closely with the marketing and product teams, you will be responsible for producing a variety of content assets, including blog posts, whitepapers, case studies, website copy, email campaigns, social media posts, and more. Your writing will highlight the unique features, benefits, and use cases of our software products, effectively communicating their value proposition to prospects and customers. Responsibilities: Research and understand our target market, industry trends, and competitive landscape to inform content strategy. Collaborate with product managers, developers, and subject matter experts to gather insights and input for content creation. Develop high-quality written content for various channels and formats, tailored to different stages of the buyers journey. Craft compelling narratives that resonate with our audience and address their pain points, challenges, and goals. Optimize content for SEO to improve organic visibility and drive traffic to our website. Maintain brand voice and style guidelines across all content assets to ensure consistency and alignment with our brand identity. Monitor and analyze content performance metrics, such as engagement, traffic, and conversion rates, and leverage insights to optimize future content initiatives. Stay up-to-date with industry best practices, emerging trends, and new technologies in software marketing and content creation. Qualifications: Bachelors degree in English, Journalism, Marketing, Communications, or related field. Proven experience as a Content Writer or Copywriter, preferably in the software industry or technology sector. Exceptional writing and editing skills, with a keen eye for detail and accuracy. Strong storytelling abilities and the ability to translate technical concepts into clear, accessible language. Proficiency in SEO best practices and keyword research tools. Familiarity with content management systems (CMS) and marketing automation platforms. Excellent time management and organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines. Creative thinker with a passion for innovation and continuous learning. Strong collaborative and interpersonal skills, with the ability to work effectively in a fast-paced, team-oriented environment. Preferred Qualifications: Experience with software marketing strategies, including content marketing, inbound marketing, and lead generation. Knowledge of design principles and experience working with graphic designers or multimedia specialists to create visually engaging content assets. Familiarity with analytics tools, such as Google Analytics, to track and measure content performance. Benefits: Competitive salary and benefits package Flexible work hours Opportunities for professional development and growth Dynamic and inclusive company culture Meaningful work that makes a real impact on our customers If youre passionate about technology and storytelling and have a knack for crafting compelling content that drives results, wed love to hear from you! Apply now to join our team and help us revolutionize the software industry with innovative solutions that empower businesses to succeed. How to Apply: Please submit your resume, and writing samples/portfolio demonstrating your experience and expertise in content creation for
