Content Strategist - Video

We seek a creative strategist for a personal care D2C brand in Bengaluru.

Job Responsibilities

? Own end-to-end video projects - from insight-based ideation and scripting to shoot planning, direction, and final delivery.

? Develop sharp, strategic video ideas for Instagram, YouTube, and LinkedIn.

? Create content that ladders up to business, channel and campaign goals, not just trends.

? Lead video brainstorming sessions with internal teams

? Write clear, compelling, platform-specific scripts and copies for Reels, explainers,

creator/influencer-led videos, brand storytelling, and cross-channel applications.

? Shape each idea into a visually distinctive and tonally on-brand output.

? Confidently lead or self-execute video shoots - whether it's a solo UGC-style shoot or a more structured in-house shoot.

? Plan shoots with minimal setups, balancing resourcefulness and quality.

? Ensure crisp visual output through smart framing, lighting, and sound.

? Basic understanding of tools like CapCut, iMovie, or Adobe Premiere Pro, along with a good storytelling instinct. You won't be alone - you'll work alongside in-house editors and design experts.

? Ability to collaborate with cross-functional teams and external freelancers/agencies on more complex edits and execution.

? Follow a flexible process where key video elements (hooks, transitions, voiceovers, product shots, CTAs) are created as reusable assets, making it easier to build, remix, and scale content across formats.

? Every video is to be crafted with platform-specific behaviour in mind, ensuring it feels

native to wherever it's posted.

Job Qualifications

? 27 years experience in video-led creative or content strategy roles

? Strong video ideation + scripting + execution chops

? Deep understanding of short-form video formats and social-first storytelling.

? Confident using AI tools and experimenting with new creative workflows.

? Comfort with iPhone shoots and solo content capture (no fancy gear needed).

? Great command of English - spoken, written, and camera delivery when required.