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Job Title: Content Strategist Experience Required: 6+ Years Location: Mohali Company: Signity Software Solutions Employment Type: Full-Time About Us: At Signity Software Solutions , we specialize in AI consulting, strategy, and custom development services . Our solutions are used by enterprises globally to drive digital transformation, intelligent automation, and data-driven decisions. We are now looking to elevate our content game by hiring a strategic, hands-on, and technically savvy Content Strategist to own and lead our content efforts across brands and channels. About the Role: We're looking for an experienced Content Strategist who can shape and execute a robust content strategy that spans storytelling, technical education, SEO performance, and brand building. The ideal candidate should bring a blend of strategic thinking, technical understanding, editorial skills , and leadership experience to grow our content ecosystem in alignment with business goals. Key Responsibilities: Own the content strategy, editorial calendar, and publishing workflows for Signity and its associated brands. Collaborate closely with SEO and digital marketing teams to deliver content that drives traffic, engagement, and conversions. Lead a network of in-house writers, freelancers, and agencies to produce content across formats blogs, whitepapers, case studies, landing pages, email, videos, and more. Create and oversee the development of technical content , including AI/ML concepts, platform documentation, solution explainers, and product use cases. Review and edit content for clarity, accuracy, consistency, and alignment with brand voice and technical depth. Collaborate with cross-functional teams including Product, Engineering, Marketing, and Sales to develop audience-focused, insight-driven content. Drive storytelling for marketing campaigns, solution narratives, brand positioning, and thought leadership. Manage content performance metrics via Google Search Console, HubSpot, and analytics platforms to guide strategic improvements. Oversee and execute the social media strategy across product and service verticals. Mentor and upskill junior writers, ensuring quality output and professional growth. Required Skills & Qualifications: 6+ years of experience in content strategy, writing, or marketing roles with at least 3 years in a leadership or mentoring capacity . Proven ability to craft and scale successful content strategies across B2B brands. Strong technical writing experience , especially in areas related to AI, machine learning, software development, cloud, or data engineering . Experience working in or alongside Product and Engineering teams to turn complex concepts into accessible content. Deep understanding of SEO best practices, keyword research, and on-page optimization. Expertise with CMS platforms (e.g., WordPress), analytics tools (Google Analytics, HubSpot), and SEO tools (Ahrefs, SEMrush, etc.). Strong editing, storytelling, and content planning capabilities. Comfortable managing multiple projects and priorities with a high attention to detail. Exposure to scripting for video explainers or product walkthroughs is a bonus. Nice to Have: Experience in developing developer-focused documentation or knowledge base content. Familiarity with AI-related topics such as LLMs, RAG (Retrieval-Augmented Generation), NLP , or MLOps . Previous work in a startup or agency environment with fast-paced content cycles. Experience in conducting SME (Subject Matter Expert) interviews and transforming insights into high-value content. Familiarity with content automation tools , generative AI for writing, or prompt engineering. Basic design or UX writing knowledge to support web/app content. Experience working with international brands or global content strategies. Why Join Us? Lead the content strategy for a fast-growing AI-focused technology company . Shape narratives that make complex innovations easy to understand and engaging to explore. Work in a collaborative, innovative, and growth-oriented environment. Get full ownership of content programs with freedom to experiment, scale, and lead.
