Content Strategist

Job Description

Years of Experience: 1-2 years Purpose of the role: Work on brand projects and contribute to the creation of owned long form content. Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content. The Content Strategist will work across multiple platforms to drive engagement and positive customer behaviour. Major Responsibilities: Business Strategy, Direction & Positioning ● The ability to work to establish a content strategy that is in sync with the brand’s philosophy and objectives across multiple platforms while upholding creativity standards of the agency. ● Monitor digital & new media industry trends and competitor offerings to identify potential content avenues and improve current offerings that lead to better value for customers and higher financial value for Schbang. ● Driving innovation and creativity for the brands on board. Account Execution ● Creative content writers for long form content for SEO optimization, generation of owned content, purpose driven LinkedIn, Quora, YouTube, Blogspot content. ● Conducting adequate research & gathering relevant material for interactive content development. ● Develop innovative solutions including content management and maintenance of the brand’s digital platforms. ● Creating innovative buzz around the brand, its product promotions, launches and brand-sponsored events. ● Utilize Analytics to analyse and monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations and engagements, leads and conversions. Show more Show less