Content Strategist

You will be joining Tatvanutra, a new-age nutraceutical and wellness brand deeply rooted in Ayurveda and plant-based science, currently in the pre-launch phase. As a Content Strategist, you will collaborate closely with the founder to shape and implement the content strategy, focusing primarily on short-form video content, especially on Instagram Reels. This role is based in Surat and offers a rewarding opportunity for individuals passionate about wellness, Ayurveda, and storytelling to contribute to a rapidly growing startup. Key Responsibilities: - Develop and manage a detailed content calendar. - Research industry trends to identify engaging content opportunities. - Create innovative scripts for short-form videos such as Reels, Shorts, and TikTok-style content. - Assist in on-location video production and implementation. - Oversee content editing and distribution across various digital platforms. - Monitor and analyze content performance, making necessary refinements. - Ensure that all content reflects Tatvanutra's unique brand voice and values. Qualifications Required: - Proficiency in Instagram Reels and other short-form content platforms. - Familiarity with content creation tools like Canva, CapCut, and VN. - Strong creative abilities with a passion for storytelling and digital trends. - Genuine interest in wellness, Ayurveda, and plant-based lifestyles. - Location requirement: Must be based in Surat and available for in-person work. Preferred Experience: - 2+ years of experience in content marketing, content strategy, or digital marketing. - Previous exposure to startup or brand-building activities is advantageous. About Tatvanutra: Tatvanutra is a forward-thinking nutraceutical and wellness brand deeply rooted in Ayurveda and plant-based science. With a strong emphasis on educational and engaging content, Tatvanutra aims to inspire healthier and more mindful lifestyles through impactful storytelling. What You'll Get: - The chance to contribute to building a brand from the ground up. - Creative freedom to explore and innovate. - Hands-on experience in startup branding and digital marketing. - A supportive and growth-oriented work environment. This position is full-time and in-person, located in Sachin, Gujarat.,