Content Specialist

Job Title: Content Strategist Digital Marketing

Experience: 3-5

Location: Noida

Role Overview

We are hiring a strategic and creative Content Strategist to shape and scale our brand narrative across digital and offline channels. This role blends storytelling with performance thinkingensuring every piece of content drives awareness, engagement, and conversion. You will plan, create, and optimize content that fuels growth, strengthens brand recall, and supports marketing objectives.

Key Responsibilities

• Own and manage content calendars across social platforms including Instagram, LinkedIn, X, Facebook, and YouTube
• Create compelling captions, scripts, and creatives designed for reach, engagement, and virality
• Develop high-performing ad copy for paid campaigns and continuously optimize through A/B testing
• Write SEO-focused blogs, product content, and in-app messaging to improve traffic and retention
• Ensure brand consistency, content quality, and accuracy across all assets
• Track performance using analytics tools and refine content based on insights

Requirements

• 35+ years of experience in content strategy, copywriting, or digital marketing
• Strong writing skills with SEO and social media expertise
• Must have Portfolio showcasing performance-driven content
• Familiarity with analytics tools(Google Analytics, Social Insights) and CMS platforms