Content Specialist

We are looking for a talented and versatile Content Writer to join our marketing and communications team. The role involves creating engaging, clear, and brand-aligned content across multiple formats and platforms, supporting both brand-building and business growth initiatives. The ideal candidate should be a strong storyteller with a flair for language, research-driven thinking, and the ability to adapt tone and style to different audiences.

Roles and Responsibilities-

Content Development

• Write, edit, and proofread high-quality content for various platforms including blogs, websites, social media, emailers, marketing collateral, presentations, PR articles, and advertisements.
• Develop impactful brand stories, case studies, whitepapers, and thought-leadership articles tailored to target audiences.
• Create compelling copy for ATL (Above The Line) and BTL (Below The Line) marketing campaigns, brochures, and other offline materials.
• Ensure all content consistently reflects the brands tone of voice, style, and messaging guidelines.

Research & Strategy

• Conduct industry research, competitor analysis, and audience insights to produce relevant and authoritative content.
• Collaborate with marketing, design, and business teams to ensure content supports broader campaign goals and business objectives.
• Contribute to the development of content calendars and long-form content strategies aligned with brand priorities.

Editing & Quality Control

• Review and enhance existing content for clarity, grammar, accuracy, and overall impact.
• Ensure consistency in tone, voice, and messaging across all content and platforms.
• Optimize written content for readability, engagement, and SEO where applicable.

Key Skills & Competencies

• Exceptional writing, editing, and storytelling skills across multiple formats and platforms.
• Strong command of grammar, vocabulary, and meticulous attention to detail.
• Versatility in writing both short-form ad copy and long-form articles or thought-leadership pieces.
• Ability to conduct in-depth research and transform complex topics into clear, engaging narratives.
• Creativity in developing fresh content ideas, angles, and campaign concepts.
• Familiarity with PR writing, marketing collateral, and content for ATL/BTL campaigns.
• Basic understanding of SEO best practices and digital publishing tools is a plus.

Qualifications & Experience

• Bachelors or Masters degree in English, Journalism, Communications, Marketing, or a related field.
• 25 years of professional experience in content writing, copywriting, or editorial roles.
• A portfolio showcasing a range of content work, including both short-form and long-form writing.