Content Specialist

We are looking for a savvy content specialist to guide and develop the content creation process for our hospital brand. As a content specialist, you will be required to research and define desired target audiences, manage the content creation and publishing process, and monitor consumer and content metrics. To ensure success as a content specialist, you should show a keen eye for detail and be highly creative. A skilled content specialist should be an expert storyteller and possess excellent knowledge of consumer and content trends. Role & responsibilities Meeting with the marketing team and other internal stakeholders to ideate and define content goals. Researching content and consumer trends to ensure that content is relevant and appealing. Developing content strategies to effectively reach the desired target audience and marketing goals. Creating content for a variety of platforms including blogs, websites, social media and print media. Proofreading and editing content before publishing. Managing content calendars and ensuring that the content remains consistent across all platforms. Coordinating with all internal stakeholders to ensure the timely delivery of assignments. Tracking consumer and content analytics and generating reports and presentations. Keeping up to date with content trends, consumer preferences, and advancements in technology.